Don’t be so sure … I used to work at a large metro newspaper in the “good old days” (when the pages were nonetheless produced on a computer, BTW). I was working on my section in the composing room when I passed a page belonging to another section, whose section editor had already signed out. The page was just sitting on the table waiting to be picked up and taken to the engraving dept. It was an obituary page, filled with obits except for a quarter-page ad. The ad was for a health club, and its tagline, in big bold letters, read: “WE WANT YOUR BODY.” I put a hold on the page (even though, technically, I couldn’t) and called the composing room chief and the newsroom to call their attention to this “slip.”

I guess that would have been fitting, though. I wonder if in the newspaper next to my obituary there would have been an ad referencing choking (you know, choking on high insurance payments or something like that).

The fact that it is all done on computer these days does not eliminate the need for proofing the product prior to printing.

Like in the “good old days”, the paper is still laid out/displayed for proof reading, now it is just on a computer screen as opposed to a pasting table. Far more convenient really.

Wouldn’t have happened in the old days when the news sheet was laid out on a pasting table