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Why do Advertising executives think that a blurry photo of five 30 foot horses on the side of the road is going to make me drink beer? Or why do they think that I’d even attempt to remember the phone number of a fat greasy lawyer while I’m attempting to simultaneously finish my crossword puzzle puzzle, eat a waffle, and change from 4th to 5th?

Due to the abundance of bad roadside ads, I typically admire cool, funny, or just amazingly creative billboards while driving. Below are my choices for top 10 real billboard advertisements:

10. Bic ad:

3d bic ad
Apparently located in England. However, this is the only one of the ten that I can’t independantly confirm as being real (if you’ve seen it, let me know where). Picture via

9. Moving and storage ad:

Doll collection freaks people out
I saw a few of these in New York last time I was there. At the time, I thought it would have been much funnier if the adjacent billboard read: “Why store your doll collection? There’s plenty of freaky people on eBay!” Picture via Billboardom

8. Max Factor mascara:

Max Factor Crying Billboard
This cool billboard changes from an attractive model to a make-up nightmare when it rains. Not sure how this is supposed to help sell more mascara though. Picture via Frederik Samuel

7. Sign from God:

Sign from God
Funny and a clever play on words – definitely more amusing than the other dozen or so “Billboards from God” dotting our highways. Picture via

6. Ikea – The page cannot be displayed:

Ikea page cannot be displayed
This electronic billboard was supposed to be showing a real advertisement, but it looks like Windows (or their network) pooped out. While almost certainly not intentional, something tells me this would make a great ad for a Microsoft competitor. Picture via

5. Gain – Irresistible Scent:

Gain - irresistable scent
3d billboard ads are popping up everywhere, particularly in big cities. This is one of my favorites, probably because it’s the first laundry detergent ad that was both effective and made me laugh. Picture via

4. Ford Mustang Blurred Motion:

Blurred Screen Billboard
This simple Ford Mustang billboard isn’t painted – it was actually created using a special type of semi-transparent material that blurs the scene behind it to make it look like you’re moving really fast, regardless of weather. UPDATE: looks like this was just a concept by Ian Hart, would have been a great ad though.

3. Nike 10k in Buenos Aires, Argentina

Nike 10K
Another new trend is interactive billboards. In this ground level billboard, passersby can walk or run on the enclosed treadmill. For every kilometer run, Nike will donate a certain amount to UNICEF. Picture via Briefblog

2. Massive 3d Adidas goalkeeper:

Adidas Ad - Oliver Kahn
To make sure they weren’t upstaged by Nike or other rivals, Adidas constructed this massive 3d advertisement at the Munich airport for the 2006 World Cup. Defining this as a billboard may be a stretch, but it was too cool not to include. Picture via

1. Summer 2006 Cartoon Network:

Comedy Central Ad Campaign
These funny ads showed up in the summer of 2006 all over the country. Most people had no idea what they meant, and the uncertainty heightened the buzz. After a few weeks, The Cartoon Network revealed characters on each ad (bottom right panel). Pictures via Andy little, here, here, and here

And finally, here’s one that was just taken today … it didn’t quite make my top ten, but I thought it was pretty funny:

Plenty of room for God's creatures

If you’ve seen others that you think should be included, let me know and I’ll post them here.

148 Responses to “Top 10 Billboard Advertisements”

  1. on 19 Jun 2007 at 11:22 am dnl2002

    Thanks for sharing these! My favorite is off of 1-80 in Iowa. There’s a Lion’s Den Adult Superstore (a porn shop) near Baxter. About a half mile up the road there’s a black billboard with the same font as the Lion’s Den logo that reads “Jesus: The Adult Super Savior”. :)

  2. on 21 Jun 2007 at 8:59 pm Candace

    Saskatoon is a restaurant?? weird…. i live in Saskatoon too but I didn’t even know that. I was looking at the billboard thinking wherever that was put up people would think that we were a little crazy advertising eating creatures…
    Anyway these were really neat and I guess you learn something new each day!
    And like Don said, come and visit sometime!!

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    dre is the better produtor of the world

  6. on 13 Aug 2007 at 7:03 pm Jason

    Great article! :) Some awesome billboards

  7. on 16 Aug 2007 at 1:52 am Fisher

    this is the funniest website i’ve ever been on

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  12. on 28 Sep 2007 at 10:21 am Be Be

    I think those are awesome

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  15. on 27 Nov 2007 at 6:50 am Rick

    A funny billboard ad that a friend from Canada told me about was actually two billboards, one behind the other. One said, “Jesus Saves.” The other sign said, “Safeway saves you more.”

  16. on 03 Dec 2007 at 2:41 pm amanda

    yo these are some of the funniest ads i have seen keep them up

  17. on 18 Dec 2007 at 12:27 am Erurneste

    This may involve a delay, but cars on the lot may have options you dont want and that can raise the price.

  18. on 29 Jan 2008 at 3:55 am seks hikayeleri

    Great article!

  19. on 17 Feb 2008 at 2:14 am edineeMum

    I climbed the gams and turned.

  20. on 19 Feb 2008 at 4:48 pm sonrics

    wtf…what a losers! lol

  21. on 20 Feb 2008 at 3:14 pm Joshua Steimle

    If anyone has any photos of bad billboards, I mean really bad billboards, submit them at

  22. on 26 Mar 2008 at 6:17 am Mahdi

    i like this bic ad. we hope more like this

  23. on 22 Apr 2008 at 12:19 pm john

    LOL, this is a funny website. No, I don’t have dolls, thier actionfigures! LOL jk.

  24. on 25 Apr 2008 at 2:35 am sakarya

    Beautiful illustrates

  25. on 20 May 2008 at 2:29 am best home decor

    The most intresting is Massive 3d Adidas goalkeeper

  26. on 02 Jun 2008 at 6:17 am Dia

    I liked the Razor ad very much

  27. on 11 Jul 2008 at 10:40 pm Neopresent-new

    Good day to all

  28. on 13 Jul 2008 at 1:07 pm mashed potatoes for babies

    mashed potatoes for babies…

    How do you come up with so much material to blog with?…

  29. on 20 Jul 2008 at 8:09 am toys

    The IKEA one looks more like an internet explorer problem than a blue screen problem with Windows. Interesting. Maybe the advert was actually in Flash or something, and they run it off an internet explorer or internet program of sorts. Which makes sense to say that the network was obviously down– makes you wonder how they are actually running those adverts. They must broadcast them to the screen or something.

  30. on 25 Aug 2008 at 2:07 am amapyalutty

    Is this gonna end someday??

  31. on 17 Sep 2008 at 3:29 pm dead_drederS

    Priveet!! Medveed!!!

  32. on 30 Sep 2008 at 1:22 pm Tanya

    Indeed, if the first dimension were represented by a visible curvature only, it would be conceivable. Thus for every not plane continuum we can substitute a plane continuum of more dimensions

  33. on 05 Oct 2008 at 4:57 pm Psypeevelay

    Hi, everybody!

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  34. on 08 Oct 2008 at 10:01 pm AMistyCrissy

    Hi! I’m Crystal. I am almost 16. :)
    I guess – wonderful name for this site! 😉
    It is so cool here, especially in this category.
    I was surfed about 2 hours before found this forum. I think i’ll be here for a long time! :-*

  35. on 04 Nov 2008 at 9:07 pm Biggoga

    Where you are going to meet new year?

  36. on 11 Nov 2008 at 8:31 am Heandestaduam

    some of them are not bad but… internet is crazy

  37. on 16 Nov 2008 at 5:29 pm Irrelaappence

    Does anyone how to unlock this phone. if yes what does one use it to unlock it. Thanks

  38. on 09 Dec 2008 at 1:00 am soobSypefousy

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    Nothing seems to be easier than seeing someone whom you can help but not helping.
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  42. on 01 Apr 2009 at 10:39 pm Brittany

    HAHA! I loved the last one!
    I live in Saskatoon and I see that ad all the time. I think it is classic and absolutely brilliant.

  43. on 04 Jul 2009 at 10:32 am jathsum

    its so good C= nice one very nice C=

  44. on 09 Jul 2009 at 11:04 am Joy

    The Saskatoon sign is also on a tee shirt sold in the UP…bought it for hubby last month. :)

  45. on 02 Aug 2009 at 8:08 pm Your incorrect

    @ #6,
    Except for the fact that it’s Internet Explorer, not Microsoft. Hence it may be good for its competing browsers such as Firefox, Google Chrome, Safari, etc.

  46. […] – Top 10 Billboard Advertisements – Very […]

  47. on 29 Oct 2009 at 4:37 pm Billboard Outdoor Ads

    Some of these are great!

  48. on 05 Jan 2010 at 12:36 am carson rogers

    omg… awsome!!!

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